CallDrHardwood

A site held hostage by another agency. Assets locked. Owner paying for work he couldn't control.

CallDrHardwood had decent SEO infrastructure — geo pages, blogs, good internal linking, proper meta. But the previous agency owned everything. Analytics locked behind their accounts. Ad spend managed through their logins. No direct access to anything. When he came to Metamorphix, the first job wasn't SEO. It was getting his business back. We liberated every asset, set him up as sole owner of his analytics, ads, and data, rebuilt the GoHighLevel CRM from scratch, and then started building the content system that was missing — starting with a deep research piece that now rivals the homepage in traffic.

What We Built

• ✓ Full audit of existing site architecture and content
• ✓ Asset liberation — returned full ownership of analytics, Google Ads, and all platform accounts
• ✓ GoHighLevel CRM setup — pipelines, automations, lead tracking
• ✓ Deep research content page — 2026 Austin hardwood floor refinishing costs, market analysis, price benchmarks
• ✓ GBP optimization
• ✓ Ongoing content and authority strategy (engagement ended before completion)

One page. 251 sessions. Lower bounce than the homepage.

The deep research page — /2026-hardwood-floor-refinishing-costs-in-austin-market-analysis-price-benchmarks-climate-impact/ — was built as a benchmark content asset. Not a blog post. A definitive market analysis that earns citations from other sites, LLM references, and positions the business as the authoritative source on hardwood refinishing costs in Austin. It now pulls 11.44% of all site traffic with 47 second average engagement and 893 events — outperforming most agencies' entire month of output on a single page.

More done in the time we had than most agencies do in a year.

Note: This engagement ended before the full content pipeline launched — job site photography to web content to social distribution was planned but not executed. The results above reflect partial build only.